Education Counseling: What it Is and Why it Is Important for International Students

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By Bhanujith Wijesinghe
Published on July 17, 2025

Discover how educational counselors empower international students to make informed academic and professional decisions.

A female international student and her education counselor sit side by side at a table looking at an open laptop.

Navigating the world of education isn’t always straightforward. With so many academic options, career choices, and personal challenges along the way, it’s common for students to feel uncertain or overwhelmed. Educational counseling is an invaluable tool, offering personalized support and guidance to international students like you at every step of the academic journey.

Read on to take a closer look at educational counseling, learning more about why it matters, when to seek it out, and how it can support you in making informed decisions about your future.

What Is Education Counseling?

Educational counseling is a personalized support service designed to guide students like you across your academic, career, and personal development paths throughout your higher education journey. Educational counselors use their expertise and resources to help you make informed decisions about your studies and future career. Counselors also help you overcome academic difficulties, identify potential career paths, and develop key skills, such as resume writing and interview preparation.

The Importance of Education Counseling

Educational counseling is essential to a student’s academic experience, as it provides structured support to navigate the many challenges that arise throughout one’s educational journey. At university, students often encounter pressure, uncertainty, and emotional stress that can affect their performance and well-being. Educational counseling offers the academic, emotional, and social support to manage these issues. 

Having access to professional guidance ensures that you are not left to manage difficulties alone and can create a more stable, supportive learning environment during your study abroad program.

Educational counseling is especially important for international students as they navigate not only the typical academic challenges every student faces, but also the adjustments that come with living and studying in a new country. International students may find it challenging to balance academics with the unique social and personal challenges that come with adapting to such an unfamiliar environment. Educational counselors are well-equipped to help you overcome hurdles such as different teaching styles, culture shock, homesickness, or language barriers. 

The Benefits of Academic Counseling

Educational counseling provides a wide range of benefits that can support you both inside the classroom and out. By offering personalized guidance tailored to each student’s needs and goals, educational counselors play a vital role in helping learners succeed academically, make informed career decisions, and develop essential life skills. 

Here are several reasons why choosing educational counseling can help you navigate challenges and reach your full potential.

Personalized Study Plan

Counselors can work closely with you to help create personalized study plans tailored to your individual learning style, strengths, and academic goals. They can help by assessing your current academic performance, recognizing areas of improvement, and identifying your preferred methods of learning. In working with a counselor, you’ll likely become more organized and find that the learning process becomes more efficient and less overwhelming, which is especially valuable for international students adjusting to new academic environments. 

Counselors have lots of experience working with international students, and understand their educational backgrounds, language proficiency, and the cultural differences that may impact their learning.

Career Development Support

With career development support, your counselor guides you through the lengthy and complicated process of exploring and preparing for future career paths. Career counselors can assess your interests and strengths through personality tests, professional assessments, and one-on-one sessions, and then help you make informed decisions about the degree programs and careers that best align with your goals and abilities. Educational counselors can also connect you with valuable career resources, such as internships, job shadowing, career fairs, and mentorship programs, giving you firsthand experience with various industries. 

Additionally, counselors can assist with developing your practical skills, like resume writing, interview preparation, and networking strategies, ensuring that you stand out to potential employers. By offering structured guidance and resources, educational counseling empowers you to make career decisions with confidence, giving you the tools you need for success in your chosen career.

Emotional and Mental Support

Educational counseling offers vital emotional and mental health support to international students as they adjust to life in a new country, which can be emotionally overwhelming at times. Counselors provide a safe, understanding space where international students can talk openly about stress, homesickness, or feelings of isolation. They can help you build emotional resilience, develop coping strategies, and improve self-esteem and social skills to better adjust to your new environment. Counselors can also connect students with further support when needed, such as campus wellness resources, self-care strategies, or external mental health services.

When Should You Seek an Education Counselor?

You should consider seeking educational counseling whenever you feel in need of guidance related to your academic journey, career choices, or personal well-being. This could include times when you are struggling to keep up with coursework, unsure about choosing a major, or facing challenges balancing studies with other responsibilities. International students, in particular, can benefit greatly from counseling when facing difficulties adjusting to a new education system or experiencing cultural or language barriers. 

Knowing what you want to gain from counseling can help you make the most of your time. However, you don’t need to wait until you are actively struggling. Seeking help early can prevent small issues from becoming larger problems. Working with a counselor can provide the clarity, support, and direction you need during critical moments throughout your higher education journey.

How to Choose the Right Education Counselor 

If you feel like you’re ready to seek out educational counseling, then the next step is finding the right counselor. First, ask for recommendations on campus from trusted sources such as professors, instructors, or friends who have had positive experiences with educational counselors. Online research can also be helpful since you can explore directories or institutional websites to find qualified professionals in the area or those who specialize in the needs of international students. 

It’s important that you consider your personal goals and challenges when selecting a counselor, as some may have expertise in areas that cater to your specific needs, like academic planning, career development, or emotional support. Finally, if possible, meet with multiple counselors, so you can determine whom you feel most comfortable with and who best understands your concerns and goals.

Check out tips for working with an education counselor >

Education Counseling FAQ

How Much Does it Cost?

The cost of educational counseling for students in the US can vary widely depending on factors such as the counseling provider, location, and type of counseling service offered. Many universities will offer educational counseling for free as part of their student support services. 

However, some educational counselors at universities may charge fees that can range from $100 to $300 per hour on average, and some Independent Educational Consultants (IEC) charge anywhere between $100 and $2,000 per hour. For international students, some education consultancies may charge additional fees for visa assistance or specialized services. It’s important that you research and compare options, ask about pricing upfront, and consider whether their services align with your specific needs or not.

Can Counseling Really Help with Career Decisions?

Career development counseling plays a pivotal role in helping university students make informed career decisions. Educational counselors offer insights into industry trends and work to connect you with resources like internships, mentorships, and job fairs, ensuring that you have much broader career choices in the future. Research shows that students who underwent career counseling often had better chances of finding employment after graduation, received more paid internship opportunities, and, as a result, felt better prepared for their careers compared to those who didn’t. With a counselor’s guidance, students like you will be well equipped with real-world experience to transition smoothly into the workforce and achieve your career goals.

Study at the Best US Universities with Shorelight’s Help!

Many US universities provide access to expert educational career counseling services that can unlock your full potential and guide you in building the academic and professional future you’ve always imagined. Shorelight connects you with top universities in the US and helps you take the first steps on your path to academic and professional success. 

Speak with a Shorelight advisor today >