Courses in Digital Marketing for International Students

For major employers around the world, digital marketing is a crucial component of their business strategy, and companies of all sizes leverage digital channels to reach their target audiences effectively and drive business growth. By taking courses for digital marketing, you will gain a deep understanding of online advertising, social media marketing, search engine optimization (SEO), content marketing, data analytics, and more. 

If you’re wondering, “what is digital marketing?”, read on to learn more about this growing field. Discover Shorelight universities offering digital marketing courses, and the career opportunities beyond working at a digital marketing agency.

What Is Digital Marketing?

Digital marketing is a dynamic field of marketing that uses different technology-centered techniques to promote products, services, and brands through digital channels and online platforms. Organizations run digital marketing campaigns via websites, social media channels, emails, and search engines to reach and engage with their target audience. 

Studying digital marketing equips you with the knowledge and skills needed to navigate the digital landscape, effectively engage with customers, drive an online brand presence, and achieve business objectives. With a strong foundation in digital marketing, you can leverage data, analytics, and cutting-edge tools to create impactful marketing campaigns, build brand awareness, and cultivate future customers. Whether you are interested in marketing, business, or entrepreneurship, taking courses in digital marketing can help you achieve your career goals.

In digital marketing programs, you will have the opportunity to explore various types of digital marketing courses and concentrations within this field. Let’s take a closer look:

• Digital Advertising — Digital advertising involves running paid campaigns across various digital platforms, such as search engines, social media, and display networks. This specialization focuses on ad campaign creation, targeting strategies, and ad performance analysis. 

• Digital Marketing Analytics — Digital marketing analytics courses cover topics such as data collection and analysis, tracking key performance indicators (KPIs), implementing data-driven strategies, and using analytics tools to measure the success of digital marketing campaigns. This concentration may appeal to those interested in analyzing data, optimizing performance, and tracking trends. 

• Email Marketing — Email marketing remains a powerful tool for businesses to reach out and nurture leads with potential customers. An email marketing specialization will teach you about building effective email campaigns, optimizing email deliverability, segmenting your audience, and analyzing email performance metrics.

• Search Engine Optimization/Search Engine Marketing (SEO/SEM) — SEO and SEM are essential for increasing visibility and driving organic and paid traffic to websites from major search engines (e.g., Google, Bing, and others). With this concentration, you can learn how to optimize websites for search engines, conduct keyword research, create ad campaigns, and analyze search engine marketing performance.

• Social Media Marketing — Social media has revolutionized the way businesses connect with their target audience. Digital marketing courses in social media marketing teach you how to develop effective social media strategies, engage with customers, create interesting content, and assess key metrics of your social media campaigns.

In addition to these concentrations, you can expect to study more specific areas of digital marketing as you decide on a specialization and begin developing more focused skills. Digital marketing is a fast-paced field, with new technologies, platforms, and trends emerging constantly, so it is important to stay up to date with the latest industry trends and best practices. 

A digital marketing degree equips you with the key knowledge, skills, and expertise employers require for roles in this field. Shorelight universities offer a wide variety of digital marketing programs and career-building opportunities that can help you build the skills you need to become a digital marketing professional.

Digital Marketing Courses at Shorelight Universities

A degree in digital marketing can help you increase your knowledge in the field as well as develop a versatile skill set that includes strategic thinking, creativity, communication, data interpretation, and problem-solving. Through expert faculty, state-of-the-art facilities, and industry connections, Shorelight universities offer a learning environment where students develop practical skills, participate in hands-on experiences, and gain a well-rounded education.

Here are some Shorelight universities offering courses in digital marketing.

Hiram College

Ranked #13 in Regional Colleges in the Midwest by U.S. News & World Report, Hiram College offers a bachelor of arts in digital marketing through the Scarborough School of Business and Communication. This program provides a comprehensive understanding of digital marketing strategies, consumer behavior, social media marketing, data analytics, and more. Gain hands-on experience through internships and real-world projects, and prepare for a successful career in digital marketing.

Louisiana State University 

The Manship School of Mass Communication at Louisiana State University offers a major in mass communication with a specialization in digital advertising. Develop valuable expertise in different areas of digital advertising by learning about campaign planning, social media marketing, content creation, and data analysis. The university’s cutting-edge facilities, such as the Social Media Analysis & Creation lab, give you the chance to apply your theoretical understanding in practical settings. 

Roosevelt University

Roosevelt University offers a bachelor’s in digital marketing, advertising, and public relations. Through a comprehensive curriculum, students gain practical skills in digital marketing strategies, advertising campaigns, and public relations tactics. With access to state-of-the-art facilities and experienced faculty, you will be equipped with knowledge and hands-on experiences that can help you excel in the fast-paced field of digital marketing.

Shenandoah University

Shenandoah University offers a bachelor of business administration with a concentration in digital marketing. Students can look forward to learning about content creation, social media marketing, search engine optimization, and digital analytics as they gain a global perspective on how digital marketing connects to business operations worldwide. 

York College of Pennsylvania

York College of Pennsylvania offers a bachelor of business administration with a concentration in advertising and digital marketing, providing students with a strong foundation in marketing principles and specialized knowledge in digital marketing strategies. Students can explore topics such as marketing research, social media marketing, web analytics, and ecommerce. Through practical experiences and internships, students can build a wide variety of transferable skills that help them stand out to employers looking for new digital marketing hires. 

Whether you are interested in working for a multinational corporation, a digital marketing agency, or even starting your own venture, digital marketing skills are highly sought after in today’s job market. Let’s take a closer look at some of the career pathways you can consider in digital marketing. 

Career Opportunities in Digital Marketing 

With a projected 20% job growth for digital marketing specialists in the next few years, employers are seeking skilled professionals who are capable of driving business marketing decisions and a willingness to stay aware of — and understand — constantly changing data, tools, and techniques. For students studying digital marketing, this can lead to a wide range of diverse career opportunities in various industries. 

Here are some careers you might work toward, along with an estimate of their potential annual earnings in the US, Brazil, China, and India:

Source: Payscale.com

Beyond these careers, digital marketing opportunities could include content strategist, account manager, email marketing specialist, market research analyst, and much more. Each role requires a unique set of skills and expertise, and with the right knowledge and practical experience acquired through Shorelight universities, you can prepare for a successful career in the innovative world of digital marketing.

Shorelight counselors can also help you learn more about your degree program options and support you in finding the program that fits your goals, needs, and preferences the best. They can aid with application assistance, visa guidance, career development, English-language classes, and more as you work toward your degree in the US.

Embark on your educational journey with confidence and set yourself up for a rewarding career in the ever-evolving field of digital marketing with support from Shorelight every step of the way. Begin the process of researching digital marketing degree programs today!

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