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Marketing

Understand consumers, shape the market

Every successful business requires a solid marketing strategy. Gain a deep understanding of the fundamentals of strategic marketing, including consumer behavior, audience segmentation, market testing, pricing policy, and public relations.

Adelphi University

Garden City, New York

The undergraduate program in marketing at Adelphi University is designed to offer students an expansive business education with an emphasis on professional training for development of marketing strategies and managing marketing operations. Students receive a foundation in marketing concepts to pursue greater understanding and skills in selected areas.

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About Adelphi University

Adelphi University is a private institution that was founded in 1896. It has a total undergraduate enrollment of 5,205, its setting is suburban, and the campus size is 75 acres. It utilizes a semester-based academic calendar. Adelphi University’s ranking in the 2018 edition of Best Colleges is National Universities, 151. The student-faculty ratio at Adelphi University is 12:1, and the school has 45.8 percent of its classes with fewer than 20 students.

Adelphi University offers a number of student services, including nonremedial tutoring, placement service, day care, health service, and health insurance. Adelphi University also offers campus safety and security services like 24-hour foot and vehicle patrols, late night transport/escort service, 24-hour emergency telephones, lighted pathways/sidewalks, student patrols, and controlled dormitory access (key, security card, etc.).

Year Founded: Private, Coed

School Type: 1896

Setting: Suburban

Auburn University

Auburn, Alabama

Auburn’s Marketing majors learn the relationship of marketing with other management tools and are equipped to seek careers in areas such as strategic marketing, channel and product decision-making, and advertising.

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About Auburn University

Auburn University is a public institution that was founded in 1856. It has a total undergraduate enrollment of 22,658, its setting is suburban, and the campus size is 1,875 acres. It utilizes a semester-based academic calendar. Auburn University’s ranking in the 2018 edition of Best Colleges is National Universities, 103. The student-faculty ratio at Auburn University is 19:1, and the school has 31.9 percent of its classes with fewer than 20 students.

Auburn, Alabama, has been ranked one of the best places to live, and life at Auburn University can be similarly enjoyable for students. Football is a particularly big attraction in the fall, as fans support the Auburn Tigers with the help of school mascot Aubie the Tiger. The Tiger sports teams compete in the NCAA Division I Southeastern Conference, and the influx of football fans makes Auburn the fifth-largest city in the state on game days.

Year Founded: 1856

School Type: Private, Coed

Setting: Suburban

University of Auburn at Montgomery

Montgomery, Alabama

Auburn Montgomery’s marketing program provides students with the knowledge needed to successfully drive customer interest in an ever-changing marketplace. In this internationally accredited program, students will learn how to balance logical and creative thinking, while gaining a solid understanding of consumer behavior.

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About University of Auburn at Montgomery

Auburn University—Montgomery is a public institution that was founded in 1967. It has a total undergraduate enrollment of 4,273, its setting is urban, and the campus size is 500 acres. Auburn University—Montgomery’s ranking in the 2018 edition of Best Colleges is Regional Universities South, 95. The student-faculty ratio at Auburn University—Montgomery is 14:1.

The most popular majors at Auburn University—Montgomery include: Health Professions and Related Programs; Business, Management, Marketing, and Related Support Services; Psychology; Biological and Biomedical Sciences; and Education.

In sports, Auburn University—Montgomery is part of the NCAA’s Division II.

Year Founded: 1967

School Type: Private, Coed

Setting: Urban

Florida International University

Miami, Florida

FIU’s marketing program provides a solid understanding of business activities under the marketing umbrella. Graduates are able to calculate retail pricing on cost and profit based approaches, understand consumer behavior, and analyze marketing strategies within companies to identify appropriate and inappropriate alternatives.

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About Florida International University

Florida International University is a public institution that was founded in 1972. It has a total undergraduate enrollment of 45,813, its setting is urban, and the campus size is 344 acres. The student-faculty ratio at Florida International University is 26:1, and the school has 21.1 percent of its classes with fewer than 20 students. The most popular majors at Florida International University include: Business, Management, Marketing, and Related Support Services; Psychology; Social Sciences; Communication, Journalism, and Related Programs; and Biological and Biomedical Sciences.

Outside of class, there are many student organizations and more than 30 fraternities and sororities to consider joining, as well as annual campus events, such as the Food Network South Beach Wine & Food Festival, to check out. The FIU Golden Panthers sports teams compete in the NCAA Division I Conference USA.

Year Founded: 1972

School Type: Public, Coed

Setting: Urban

Louisiana State University

Baton Rouge, Louisiana

FIU’s marketing program provides a solid understanding of business activities under the marketing umbrella. Graduates are able to calculate retail pricing on cost and profit based approaches, understand consumer behavior, and analyze marketing strategies within companies to identify appropriate and inappropriate alternatives.

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About Louisiana State University

Louisiana State University—Baton Rouge is a public institution that was founded in 1860. It has a total undergraduate enrollment of 26,118, its setting is urban, and the campus size is 2,000 acres. The student-faculty ratio at Louisiana State University—Baton Rouge is 22:1.

Louisiana State University—Baton Rouge, better known as LSU, is a public school near the Mississippi River, in the southeastern part of the state. Students at LSU can choose from many programs in more than a dozen colleges. The most popular majors at Louisiana State University—Baton Rouge include: Business, Management, Marketing, and Related Support Services; Engineering; Education; Biological and Bi

Year Founded: 1860

School Type: Public, Coed

Setting: Urban

University of Central Florida

Orlando Florida

The marketing major will graduate with a B.S. in Business Administration and key knowledge about the vital role of marketers in all organizations. The program offers courses that include Social Science Foundation, Microeconomics, and Principles of Financial Accounting. The Department of Marketing in the UCF College of Business also offers an internship program for marketing majors, in which students will have the opportunity to apply classroom concepts in the workplace. Graduates can pursue careers in marketing/product management, professional selling, public relations, retailing, advertising, e-business, marketing research, procurement, distribution and logistics, and sport marketing.

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About University of Central Florida

University of Central Florida is a public institution that was founded in 1963. It has a total undergraduate enrollment of 55,776, its setting is suburban, and the campus size is 1,415 acres. The student-faculty ratio at University of Central Florida is 30:1.

The most popular majors at University of Central Florida include: Business, Management, Marketing, and Related Support Services; Health Professions and Related Programs; Psychology; Education; and Engineering.

Notable alumni of the University of Central Florida include Cheryl Hines, an actress who starred in HBO’s “Curb Your Enthusiasm”; comedian Daniel Tosh, star of Comedy Central’s “Tosh.0”; and former soccer player Michelle Akers, a member of the National Soccer Hall of Fame.

Year Founded: 1963

School Type: Public, Coed

Setting: Suburban

University of Illinois at Chicago

Chicago, Illinois

The Bachelor of Science in Marketing provides students not only with an understanding of the details that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. Courses provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy help students to gain a well-rounded view of the field.

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About University of Illinois at Chicago

University of Illinois at Chicago is a public institution founded in 1965. The university is set in the city among 240 acres, and has a total undergraduate enrollment of 17,959. The student-faculty ratio at University of Illinois at Chicago is 18:1, and the school has 38.3 percent of its classes with fewer than 20 students. The most popular majors at University of Illinois at Chicago include: Business, Management, Marketing, and Related Support Services; Biological and Biomedical Sciences; Psychology; Engineering; and Health Professions and Related Programs.

Through the UIC Undergraduate Research Experience, interested college students can pair up with faculty mentors and create a research project in a variety of academic areas. Each spring, students then present their findings at the university’s Student Research Forum.

Year Founded: 1965

School Type: Public, Coed

Setting: Urban

University of Kansas

Lawrence, Kansas

The Bachelor of Science in Marketing provides students not only with an understanding of the details that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. Courses provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy help students to gain a well-rounded view of the field.

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About University of Kansas

University of Kansas is a public institution that was founded in 1865. It has a total undergraduate enrollment of 19,262, its setting is city, and the campus size is 1,000 acres. The student-faculty ratio at University of Kansas is 17:1. The most popular majors at University of Kansas include: Business, Management, Marketing, and Related Support Services; Health Professions and Related Programs; Engineering; Communication, Journalism, and Related Programs; and Visual and Performing Arts. In sports, University of Kansas is part of the NCAA I.

Year Founded: 1865

School Type: Public, Coed

Setting: City

University of South Carolina

Columbia, South Carolina

The Bachelor of Science in Marketing provides students not only with an understanding of the details that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. Courses provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy help students to gain a well-rounded view of the field.

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About University of South Carolina

University of South Carolina is a public institution that was founded in 1801. It has a total undergraduate enrollment of 25,556, its setting is city, and the campus size is 444 acres. The student-faculty ratio at University of South Carolina is 18:1. The most popular majors include: Finance and Financial Management Services; Research and Experimental Psychology; Physiology, Pathology, and Related Sciences; Biology, General; and Public Relations, Advertising, and Applied Communication.

The University of South Carolina’s college town, Columbia, boasts a variety of entertainment, nightlife, and outdoor options for students to check out after class. Other college towns, including Charlotte, North Carolina, and Charleston, South Carolina, are both less than two hours away.

Year Founded: 1801

School Type: Public, Coed

Setting: Suburban

University of the Pacific

Stockton, California

Careers in marketing include marketing research analyst, communications manager, new product developer, purchasing manager, advertising strategist, and many more.

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About University of the Pacific

niversity of the Pacific is a private institution that was founded in 1851. It has a total undergraduate enrollment of 3,483, its setting is city, and the campus size is 175 acres. The student-faculty ratio at University of the Pacific is 12:1. The most popular majors include: Business Administration and Management, General; Biology/Biological Sciences, General; and Engineering, General.

The University of the Pacific has a picturesque campus in Stockton, California that has made its way into more than 15 movies. There are about 150 student organizations to consider joining, and, since Stockton is situated in the California Delta waterway, students are close to water sports options, including jet skiing, windsurfing, and sailing.

Year Founded: 1851

School Type: Private, Coed

Setting: City