About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Product Specialist contributes to a student recruitment strategy across U.S. and Canada-based sponsor channels that targets international students seeking U.S. university degrees. The Product Specialist works across all channels to maximize the recruitment efforts in the U.S. and Canadian regions for a specific set of Shorelight partner universities. This role combines sales and marketing, and works closely with Shorelight’s market recruitment, marketing, and campus-based teams. The Product Specialist works remotely within the United States and reports directly to the Regional Director, U.S. Onshore.

Essential Functions

• Work across all channels in the region to achieve targets for a specific set of partner universities and programs
• Contribute to, and execute on, Shorelight university partners’ broader student recruitment strategies
• Develop and execute a product-specific recruitment plan across the region in conjunction with Shorelight regional recruitment and campus teams
• Follow a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director(s), executive director, campus managing directors, and product management team
• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
• Work closely with the regional recruitment teams to ensure all Shorelight partners and recruitment staff are trained on the relevant products
• Deliver counselor training to Shorelight partners across the region as needed
• Travel extensively across the region to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events 
• Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
• Work closely with regional recruitment, product, and campus teams to execute new product launches across the region
• Provide firsthand feedback to product and campus teams on market conditions, recruitment activities, marketing campaigns, and suggestions for further product optimization

Minimum Qualifications

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
• 2+ years of experience in the international education/recruitment industry
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, with a strong drive for results
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient
• Proficiency with CRM technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skillsand ability to foster a team-based customer service ethic
• Willingness and ability to travel across the United States and Canada
• Experience in liaising with sponsor channels

Preferred Qualifications

• Existing network and relationships within the education industry across the region
• Knowledge of key international educational markets, programs, and products
• Familiarity with US education system and universities
• Bilingual, English and Arabic proficiency

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required – Identity, Education, Criminal

Shorelight is an Equal Opportunity Employer.