Shorelight Eduction – Marketing Automation Manager – B2C

Boston, Massachusetts


Shorelight Education — Marketing Automation Manager – B2C
Boston, Massachusetts

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Marketing Automation Manager – B2C crafts and implements marketing automation solutions to support the global B2C customer journey. With the goal of optimizing customer experience, the Marketing Automation Manager drives strategy for lead capture and nurture, and collects data and shares insights needed to constantly evolve our approach. With a creative mind and a deep understanding of marketing technology, this individual crafts campaigns that engage and convert our customers.

The Marketing Automation Manager is a strategic lead and a doer. He or she can lead brainstorming sessions about how to use automation to improve experience at key touch points, find a vendor to fill a resource gap, and build an email engagement report.

This individual is a key member of the growing marketing operations team tasked with scaling Shorelight’s B2C marketing initiatives. He or she collaborates with teammates to share skills and learn from others, with the ultimate goal of creating a marketing automation center of excellence that supports all of Shorelight.

Essential Functions

  • Drive and manage full-funnel automated nurture strategy through collaboration with channel marketing, creative teams, sales, and engineering
  • Collaborate with key stakeholders during initial planning phases, development, content creation, and launch, with the goal of creating an automation roadmap for achieving success
  • Conceptualize and manage robust campaigns based on lead generation efforts, lead behavior and engagement, key markets and personas
  • Monitor, analyze, and report on campaign results and ROI; implement steps to increase engagement and boost conversion
  • Use data (including A/B test results) to improve nurture cadence, content engagement, landing page optimization, and lead generation efforts
  • Support the department goal of clean data, ensuring diligent practice of data capture best practices
  • Educate marketing and the wider company about marketing automation capabilities and the team’s role in enhancing the customer journey
  • Activate and manage agency and contractor resources needed to achieve key initiatives or support production needs
  • Understand needs of regional markets and sales, providing solutions that work for their unique customers

Minimum Qualifications

  • Marketo Certified Expert (current certification)
  • Deep understanding of segmentation
  • Ability to read from and write technical documentation of complex campaigns
  • Experience optimizing campaigns through A/B and other testing methods, analysis and continuous improvement process
  • Experience supporting a global company
  • Experience with CRM system, preferably Salesforce
  • Proficient in Microsoft Office suite
  • Strong project management skills
  • Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines
  • Effective written and verbal communication skills that enable translating complex data into productive discussions and effective presentations
  • Strong capability to set and follow processes and to build and understand reports
  • Strong interpersonal and problem-solving skills; attention to detail and curiosity to want to know how things work
  • Eager to work in a collaborative and results-oriented team environment
  • Ability to work independently to achieve set goals in a fast-paced environment (and knowing when to ask for guidance)
  • Ability to travel and work in the United States without sponsorship

 Preferred Qualifications

  • Experience with BI tools, preferably Tableau
  • Experience with Google Analytics
  • Experience with work in China and South Asia

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Needed – Identity, Education, Criminal

Shorelight Education is an Equal Opportunity Employer.