Shorelight — Content Manager

Boston, Massachusetts

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Content Manager leads and grows a content operation designed to attract and nurture new leads and expand our thought leadership in the international higher education space. 

Essential Functions

• Work with the marketing team to develop content strategy on B2C and B2B products, client sites, and editorial channels 
• Work with campus and regional stakeholders to develop messaging architectures and key selling points for partner universities and omnichannel campaigns
• Manage in-house copywriters and outside freelance writers
• Manage a content calendar across multiple business units to meet key business goals
• Perform developmental, technical, and copy editing on a large volume of content for a global audience including marketing, UX, and editorial projects
• Scale levels of edit to meet aggressive schedules and frequent release cycles
• Review and edit whole products: to include but not limited to Web pages, brochures, emails
• Mentor writers to improve clarity, conciseness, and consistency, with a focus on user-goal topic-based authoring and lean writing
• Develop and maintain a style guide to allow for scalability 
• Work with our in-house lead generation team to optimize content through SEO to improve search rankings
• Collaborate with cross-functional teams to help evolve editorial standards and processes
• Make data-driven decisions to move our content forward

Minimum Qualifications

• A./B.S. in related field or equivalent working experience
• 7+ years of work experience
• Experience creating content for the Web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)
• Excellent editing and writing skills
• Great interpersonal and communication skills 
• Strong project management skills
• Ability to work in a constantly evolving and fast paced environment

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required — Education, Criminal, Identity

Shorelight is an Equal Opportunity Employer.