SEM Specialist

Boston, Massachusetts

Description

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni. 

Job Overview

The SEM Specialist works across global and regional search platforms in multiple countries to plan, implement, manage, and optimize data-driven campaigns. He or she is fluent in and curious about both data/analytics and the world of paid media.The role reports to the Director, Digital Marketing, and is based in Boston.

Essential Functions

  • Serve as member of the direct-to-consumer team to understand the student journey and department goals, and to translate them into a paid search media strategy across all platforms and devices
  • Lead global paid search marketing efforts, with a heavy focus on Google AdWords
  • Actively test budgets, onsite conversions, and ad creation to meet and exceed campaign objectives
  • Continually monitor and evaluate the success and return on investment of Google AdWords campaigns and other paid media
  • Report on campaign results through Google Analytics and Tableau 
  • Drive profitability via growth, optimization, creative testing, and landing page testing

 Minimum Qualifications

  • Bachelor’s degree in marketing or a related field
  • 3-5 years managing Paid Search campaigns
  • Professional fluency in English
  • Fluency in Excel
  • Working knowledge of automatic bidding and SEM optimization tools

Preferred Qualifications

  • Google Analytics certification
  • Google AdWords certification
  • Understanding of HTML5, CSS, PHP, JavaScript, MySQL 

 Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

 Shorelight Education is an Equal Opportunity Employer.