Product Sales Manager, South East and North Asia

Bangkok, Thailand


About Us

Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education please visit our website at

Job Overview

Shorelight Education is seeking to hire a Product Sales Specialist or Manager (depending on experience) to execute a student recruitment strategy across South East and North Asia targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Executive Director of Recruitment, will work across all channels to maximize the recruitment efforts in the regions for a specific set of Shorelight partner universities. The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams as well as Shorelight’s marketing and campus-based teams. The product sales role will be approximately 70% sales and 30% marketing and engagement with the campus-based teams.

Shorelight defines the regions as follows:

South East Asia: Vietnam, Indonesia, Myanmar, Thailand, Cambodia, Laos, Malaysia, Singapore

North Asia: South Korea, Japan, Taiwan, Hong Kong, Mongolia, Macau

The base location for this role is Bangkok, Thailand

Key Responsibilities

The responsibilities of this position include:

  • Work across all channels within South East and North Asia to achieve targets for a specific set of partner universities and programs
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across the regions in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director(s), executive director, campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • Delivering counselor training to Shorelight partners in the region as needed
  • Travel extensively across the regions to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments
  • Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place
  • Work with relevant campus teams on FAM trips involving partners from the regions
  • Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
  • Assist regional recruitment teams in organizing and delivering pre-departure events


  • 2+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel across Asia and to the US is required
  • Beneficial to have existing network and relationships within the education industry across South East and North Asia and a strong working knowledge of key international markets, programs and products
  • Experience in organizing pre-departure events and product launches
  • Local language proficiency would be advantageous
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Fluency in English is a must

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer