Product Sales Manager, Shanghai China

Shanghai, China


About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni. 

Job Overview

Shorelight Education is seeking to hire a Product Sales Manager to execute a student recruitment strategy across China targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Senior Recruitment Manager, National Partners and Products China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities.  The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing.

Key Responsibilities

The responsibilities of this position include:


  • Work across all channels within China to achieve specific targets for a specific set of products
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • work closely with China Training Manager, to deliver counsellor training to Shorelight partners in the region as needed
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
  • Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Work closely with campus teams, China marketing team and China Event Planning Manager to ensure student feedback, testimonials and future alumni events are in place
  • Work with relevant campus teams and China Event Planning Manager on FAM trips involving partners from China
  • Work closely with China Event Planning Manager to manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
  • Assist regional recruitment teams in organizing and delivering pre-departure events



  • 2+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel across all tires of China cities and to the US is required
  • Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
  • Experience in organizing pre- departure events and product launches
  • Fluency in English is a must and Chinese proficiency would be advantageous
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Right to work in China


Application Process


Interested candidates should submit their resumes and cover letters to

Shorelight Education is an Equal Opportunity Employer