Marketo Specialist

New Delhi (NCR), India

Description

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the U.S. or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Marketo Specialist executes India-specific Marketo deployment, working from Shorelight’s Gurugram office. This individual works closely with the India Marketing Manager and marketing automation team to execute on the creation of marketing campaigns, workflow, email and event templates, software integration, and other marketing automation needs.

Key Responsibilities

  • Work with India marketing team and marketing automation team to execute all Marketo needs, including but not limited to:
    • Email creation and send
    • Email template creation
    • Drip email workflow creation and execution
    • Drip email workflow template creation
    • Event workflow creation and execution
    • Event workflow template creation
  • Coordinate with India and Boston teams to ensure strong communications and alignment on priorities and challenges
  • Design attractive emails within brand specifications
  • Execute on all projects and programs, working independently to meet assigned deadlines, to document and meet project goals, and to communicate results as needed

Minimum Qualifications

  • Extensive experience working in Marketo
  • Experience with SFDC and Marketo/SFDC integration
  • Experience building emails, workflows, and other integral marketing automation functions

Preferred Qualifications

  • Marketo Certification
  • Ability to read or speak Chinese
  • Excellent business writing and verbal communication skills
  • Ability to manage projects and move them forward in a timely manner
  • Strong fact-checking ability and attention to detail

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer.