Marketing Coordinator

Shanghai, China

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight seeks a dynamic individual to execute Shorelight’s marketing strategy, consisting of content development, e-mail and direct mail campaigns, collateral, events, presentations, podcasts, webinars, and other online communications to help shape our marketing message. The Marketing Coordinator is an integral part of the marketing team assisting the Marketing Managers in marketing products through managing e-mail and social media campaigns, reporting analytics, maintaining promotional materials inventory, planning meetings and trade shows, and maintaining databases. The Marketing Coordinator must have a Bachelor’s degree as well as positive, can-do attitude, strong attention to detail, and exceptional communication skills.  This is a one year contract position.

Essential Functions

• Work with agencies to manage and coordinate content strategy for all official Chinese social media platforms for each university partner, including:
  • Work with the campus marketing team to source and localize content from the university’s U.S. social media accounts
  • Develop topics, campaigns and content independent from the U.S. social media accounts to target the Chinese audience
  • Manage relationship with agency vendor(s), working with them to produce and manage daily content and content calendars, campaign strategy and execution, and monitor the return on investment
• Manage EPR and social listening across all university partner brands
• Work closely with Shorelight marketing team to execute regional social media strategy by university partner to ensure that B2B and B2C campaigns are aligned and delivering results
• Support the marketing manager to develop marketing automation content and email campaigns including nurturing, conversion and general brand awareness campaigns
• Keep social media accounts updated with brand updates, messaging platform changes, and other developments that are required to keep the Chinese social media accounts tightly within brand standards of the university partner
• Stay up-to-date on new trends in the Chinese social media marketing realm, and ensure that university brands have presence on new impactful channels
• Understand and implement the goals, strategies and marketing tactics within the Shorelight China team and Shorelight corporate team to successfully meet annual goals
• Ensure our social media communications adhere to best practices and maintain strict quality control

Minimum Qualifications

• Bachelor’s degree, preferably in Communications, Marketing or related field
• 3-5 years tactical marketing experience, preferably within international education, higher education, or consumer brands
• Proficiency in the English language
• Experience managing social media or marketing campaigns
• Experience managing external vendors or internal teams to deliver on projects

Preferred Qualifications

• Superb business writing and verbal communication skills
• Ability to manage projects and move them forward in a timely manner despite challenges
• Strong fact checking ability and attention to detail
• Facility with spreadsheets and data analysis
• Strong work ethic, commitment to excel, and proven ability to work independently
• Experience with Marketo or other marketing automation tool strongly preferred
• Experience with Salesforce.com or similar a plus
• Experience and/or strong interest in the higher education industry a plus

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.